Is Pinterest for Gen Z
Merchants often overlook Pinterest, the self-described “visual discovery engine” with 460 million monthly visitors — 94.6 million in the U.S., per Comscore. Pinterest users skew heavily female, Gen Z (ages teens to 20s), and Millennial (20s to 30s). Users typically access the platform while planning a project or event.
What social media does Gen Z use
Their most used social platforms are YouTube, Instagram, TikTok, and Snapchat. Furthermore, data from Statista in 2022 suggests that almost 80% of Gen Zers and millennials have bought something they saw on social media.
How many Gen Z use Pinterest
Pinterest has 23 million Gen Z users
This is up from 16.4 million in 2020, so more and more Gen Z consumers are joining the platform.
What are Gen Z fav apps
According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.” And TikTok (68%) and Snapchat (67%) aren't too far behind either.
Why don’t Gen Z post on Instagram
Gen Z enjoys sharing their life in a way that's authentic and noncompetitive. This is why the 'Story' feature across Snapchat & IG is so popular. This concept is also what's propelled BeReal. Many Gen Zers rarely make 'posts' on Instagram, rather solely use the platform for stories.
Is Gen Z using less social media
Now (2022)
While they are slightly more likely to be social media users overall (88%), interestingly, they don't spend as much time on platforms as their 2017 counterparts did. They are more likely to spend under 2 hours per day on social media, while just 19% now spend 4 or more hours.
What app is Gen Z on most
YouTube
According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.”
What generation uses Pinterest the most
Millennial Generation
Pinterest is Pretty Popular With the Millennial Generation
You certainly don't want to count out the Millennial generation, as Pinterest is a big hit with them. Nearly 80% of Millennial women and 40% of Millennial men use the platform for inspiration.
What interests Gen Z the most
What is Gen Z's Biggest HobbySports is Gen Z and Millennials' top hobby.Gen Z is more likely than Millennials to say gaming and dance are top hobbies.Art and music are also top hobbies for both gens, who prioritize creativity.
What does Gen Z use the most
Mobile devices dominate Gen Z social interactions
Phone calls (89%) and social media (88%) followed closely behind as the next most frequently used methods of socializing. Gen Zers said they spend more time interacting with their peers per week, on average, via video games (65%) than at school (64%) or work (51%).
What apps does Gen Z use the most
The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.
What media does Gen Z consume most
Gen Z spends most of their time browsing TikTok, YouTube, and Instagram, while older generations spend their time mainly on Facebook.
What app does Gen Z use
Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content. Snapchat, TikTok, and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates.
What type of content do Gen Z like
User-Generated Content (UGC) At The Forefront
Content creation is at the very core of Gen Z's digital habits. 60% of TikTok users are Gen Zers, and they are creating, consuming, and sharing content non-stop. Gen Zers prefer UGC because it feels more authentic, which helps build trust with the brand.
Who is the biggest Gen Z icon
artist Billie Eilish
Pop artist Billie Eilish is arguably one of the most popular Gen Zers. By the age of 19, her album When We All Fall Asleep, Where Do We Go has been streamed billions of times and she has won multiple Grammys – five at the 2020 Grammy Awards alone.
What is Gen Z popular for
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones.
Is 2023 gen alpha
Generation Z (also known as the iGeneration, Zoomers, or Centennials) refers to those with birth years between 1995 and 2010. Generation Alpha encompasses those born between 2010 and 2025.
How old are Gen Z in 2023
11 to 26
Generation Z, sometimes known as “zoomers,” is the demographic cohort that comes after millennials and proceeds Generation Alpha. Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26.
Who does Gen Z trust the most
Our data found the people that Gen Z trusts the most—family members (88 percent), friends (84 percent) and ordinary people doing good (81 percent)—far outrank journalists (47 percent), religious/faith leaders (44 percent) and politicians (42 percent) as sources of inspiration.
Why is Gen Z so famous
As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z, even if not necessarily digitally literate, have been dubbed "digital natives".
What websites do Gen Z use the most
According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.” And TikTok (68%) and Snapchat (67%) aren't too far behind either.
What content attracts Gen Z
Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them. Tactics include: Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.
What apps do Gen Z use most
The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.
Do Gen Z prefer apps
Gen Z are digital natives, which means they're extra fussy when it comes to apps.
What websites do Gen Z use
Interestingly, more male respondents use platforms like YouTube, Twitter, Discord, Reddit, and Twitch. On the flip side, when it comes to Instagram, TikTok, Snapchat, and Facebook, female Gen Zers take the lead.
