How does Gen Z use TikTok
More “media” than “social,” if you will. Gen Z, on the other hand, uses TikTok as more than just an entertainment consumption platform; they use it to communicate. It is a medium for video-based dialogue, it's used to express opinions and build communities of like-minded individuals.
How is TikTok affecting Gen Z
Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it's begun to rival Google as a search engine. Why Gen Z trusts TikTok to give them the unbiased gist of what they're looking for.
Why is Gen Z so obsessed with TikTok
Finding a sense of community in the comments.
Many teenagers flock to TikTok to find others who understand them. The comment section of a video is as integral to TikTok's allure as the viral video itself. Gen Z as a whole is more connected with each other than any generation before.
Is TikTok a Gen Z thing
Just as Facebook became the platform that defined millennials' social media experience, TikTok is cruising toward a similar status for Gen Z—but it's taking a different route. TikTok still trails some incumbents' penetration rates of US teen users.
How popular is TikTok with Gen Z
Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).
Is TikTok the best platform for Gen Z
TikTok is Gen Z's second most used social media platform, just behind YouTube, with 67% using it compared to 69% who use YouTube. And as our data shows it's also their favorite social media platform, it should come as no surprise that nearly half of Gen Z say TikTok is the most addictive one, too.
What are the Gen Z trends on TikTok
Gen Z has introduced the world to dozens of internet trends via TikTok. There's been the Tide pods challenge, videos hating on skinny jeans, choreographed dances to pop songs and now, there is lucky girl syndrome.
What generation uses TikTok the most
TikTok is Most Popular With Younger GenerationsAges 10-19 are 25% of users.Ages 20-29 are 22.4% of users.Ages 30-39 is 21.7% of users.Ages 40-49 is 20.3% of users.Ages 50+ are 11% of users.
How does Gen Z use social media
Social media is embedded into the fabric of their lives. A 2022 survey by Morning Consult found that 54% of Gen Zers said they spend at least four hours daily on social media, and 38% spend even more time than that. Their most used social platforms are YouTube, Instagram, TikTok, and Snapchat.
What platform do Gen Z use the most
YouTube
The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.
What is Gen Z’s most used social media
The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.
Does Gen Z use TikTok more than Google
More than just a social strategy
For specific subjects, 40% of Gen Z searchers turn to TikTok or Instagram before performing a traditional Google Search.
How much time does Gen Z spend on TikTok
7. Gen Z spends 24-48 hours per month on TikTok. That's about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report.
How Gen Z uses social media differently
Gen Z doesn't turn to social media to see updates from their friends; instead, they turn to social media to be informed, entertained, and direct messages.
