Will GA4 replace Google Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
Is GA4 the same as Google Analytics
GA4 leverages the same measurement model as Google Analytics Firebase (used for mobile apps) where all interactions are captured as events (more on that under point 2 below). This new unified data schema between a website and a mobile app means that it will be much easier to combine data across them.
Why is Google Analytics moving to GA4
Improved data model
In Universal Analytics, data was collected via tags placed on each website page. GA4 uses 'event-based tracking', which means that instead of relying on pageviews, it tracks user interactions—or events—as they happen. This gives GA4 much more flexibility and accuracy when tracking user behavior.
Is Google getting rid of Google Analytics
The official announcement: Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into your GA 4 properties.”
Why GA4 is better than GA
In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.
Is Google Analytics being deprecated
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will be extended from October 1, 2023, to July 1, 2024. The deprecation date for Universal Analytics “Standard” is not changing, and will remain July 1, 2023.
Should I use GA4 or universal analytics
Mobile App and Website Tracking
While you could achieve this in Universal Analytics, you needed to create a separate Property. With GA4, everything can be tracked in one platform. As a result, site owners get a significantly more detailed and comprehensive picture of how customers navigate across your website.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Why are people moving away from Google Analytics
Questionable GDPR compliance
This is mainly down to GDPR compliance, as Google Analytics cannot guarantee where the users' IP addresses end up. In February 2022, Openli had this to say: “The Austrian Data Protection Authority recently ruled that an Austrian website's use of GA was unlawful under the GDPR.
Why is GA4 so complicated
GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.
Which countries banning Google Analytics
A clutch of European countries have banned the use of Google Analytics. Italy just joined Holland, France and Austria in legislating that Google Analytics falls foul of data privacy laws, specifically GDPR.
Why is GA4 better than UA
Page changes based on browser history events: GA4's enhanced measurement by default measures page changes based on browser history events ; UA does not. This will cause higher pageviews in GA4 than UA and can lead to discrepancies.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
Why are countries banning Google Analytics
Google Analytics is illegal because the CLOUD Act allows US authorities to demand personal data from Google, Facebook, Amazon and other US providers, even when they're operating (or hosting that data) in another jurisdiction such as the EU.
Is ga4 banned in EU
Google Analytics is illegal say European DPAs. Max Schrems and the Noyb team have filed 101 complaints throughout Europe concerning sites using Google Analytics and Facebook Connect. Austrian DPA was the first to decide that Google Analytics is illegal in January 2022.
Is Google Analytics banned in China
How to Access the Google Analytics Interface. While Google Analytics can pick up data from people that visit your website without a problem, the website analytics.google.com is blocked in China. This means that any of your China-based staff will require a VPN to access it.
Is Google Analytics 4 banned in Europe
Austrian DPA was the first to decide that Google Analytics is illegal in January 2022. Similar decisions have since dropped in other EU member states including France, Italy, Denmark, Finland, Norway and Sweden.
Does ga4 work in China
While Google Analytics can pick up data from people that visit your website without a problem, the website analytics.google.com is blocked in China. This means that any of your China-based staff will need to use a VPN to access it.
Does China block Google Analytics
While Google Analytics can pick up data from people that visit your website without a problem, the website analytics.google.com is blocked in China. This means that any of your China-based staff will need to use a VPN to access it.
Is Google Analytics 4 better than Universal analytics
The biggest thing not included in GA4 is data limits. Universal Analytics properties are only able to process 10 million hits, 500 hits for each session, and 200,000 hits per user per day. But there are no data limits on GA4.
Is GA4 better than universal analytics
Mobile App and Website Tracking
While you could achieve this in Universal Analytics, you needed to create a separate Property. With GA4, everything can be tracked in one platform. As a result, site owners get a significantly more detailed and comprehensive picture of how customers navigate across your website.
What is the Chinese alternative to Google Analytics
The Chinese counterpart to Google Analytics is called Baidu Tongji (百度统计).
Why is Google getting rid of Universal analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can measure data across websites and apps.
What are the cons of GA4
The biggest limitation of Google Analytics 4 is the inability to migrate existing data from Universal Analytics. UA will stop collecting new data from user interactions in July 2023, and any data collected in UA will not be available to GA4 properties.
Is Google Analytics blocked in China
How to Access the Google Analytics Interface. While Google Analytics can pick up data from people that visit your website without a problem, the website analytics.google.com is blocked in China.
