Why did Google change to GA4?

Why is Google moving to GA4

The creation of GA4 is Google's shift to a “privacy-first” approach to cross-channel data tracking. The goal is to focus on the user and their journey. With GA4, marketers will be able to track users across your website, software, and app.

Is GA4 replacing Google Analytics

360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.

What happens if I don’t switch to GA4

Google will officially sunset Universal Analytics on July 1, 2023. This means if you use Google Analytics and haven't switched over to GA4 by that time, you will no longer receive any website data and could lose access to your historical data for good.

Why GA4 is better than GA

In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.

What is the disadvantage of GA4

Limited Metrics and Reports

One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.

Why is GA4 so complicated

GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.

Why is Google getting rid of analytics

It was only in 2018 that Google announced the roll-out of mobile first indexing. Apart from the 360 version, Google Analytics is not generating revenue. Business priorities clearly decided the timeline of the end and renaissance of GA. First, the world was ready for mobile.

Can I switch back from GA4

Downgrade from Google Analytics 4: Final words

If you created a GA4 property some time ago and now you want to migrate to Universal Analytics, you will have to create a new property from scratch. GA4 and UA are completely different tools with different data schema, features, etc.

Is GA4 banned in Europe

In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.

Why are countries banning Google Analytics

Google Analytics is illegal because the CLOUD Act allows US authorities to demand personal data from Google, Facebook, Amazon and other US providers, even when they're operating (or hosting that data) in another jurisdiction such as the EU.

Which countries banning Google Analytics

A clutch of European countries have banned the use of Google Analytics. Italy just joined Holland, France and Austria in legislating that Google Analytics falls foul of data privacy laws, specifically GDPR.

Is it worth upgrading to GA4

GA4 makes it easier to follow a visitor's journey without having to implement Google Tag Manager. So, while the data model is changing, GA4 makes cross-device tracking easy and the data points are more precise.

Why does China not allow Google

Then, when an alleged state-sponsored attack on Google servers attempted to hack the accounts of some Chinese dissidents, Google decided to end its mainland China operations entirely. In 2010, Google shut down Google.cn and instead redirected all mainland traffic to Google.com.hk, its Hong Kong search portal.

Is Google Analytics 4 banned in Europe

Austrian DPA was the first to decide that Google Analytics is illegal in January 2022. Similar decisions have since dropped in other EU member states including France, Italy, Denmark, Finland, Norway and Sweden.

Is ga4 banned in EU

Google Analytics is illegal say European DPAs. Max Schrems and the Noyb team have filed 101 complaints throughout Europe concerning sites using Google Analytics and Facebook Connect. Austrian DPA was the first to decide that Google Analytics is illegal in January 2022.

Is VPN banned in China

Officially, the Chinese government has banned the use of VPNs not approved by the government: VPNs must provide the government backdoor access to be approved, which renders them unsecure. However, this law applies to companies and corporations rather than individuals.

Is TikTok banned in China

But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China. In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin.

Is Google Analytics 3 illegal

Google Analytics transfers the data to US servers and US surveillance laws require US providers like Google or Facebook to provide personal details to US authorities, as required by US law. This violates GDPR and hence is considered illegal by the laws of several countries.

Is GA illegal in France

Several European Data Protection Authorities say so. Is Google Analytics illegal Yes, say the Austrian, French, Italian, Danish, Finnish, Norwegian, Swedish and other European Data Protection Authorities.

What are disadvantages of GA4

Some of its limitations include:Sampled data.Whole-view of users.Removal of attribution models.Data collection limits.GA4 isn't fully GDPR compliant.No dedicated support.

Is GA4 legal in France

France: “The EU-US data transfer to Google Analytics is illegal” Update February 10th 2022: The French Data Protection Authority CNIL has now ruled the same as the Austrian DPA. The EU-US data transfer to Google Analytics is illegal.

Is discord banned in China

Are you wondering if Discord works in China Unfortunately for regular users, this hugely popular communication app is banned by China's Great Firewall. Not all hope is lost though, as a Virtual Private Network (VPN) can help you access Discord while traveling in China.

Is TikTok banned in Vietnam

In the U.S., TikTok is under scrutiny for perceived censorship. In Vietnam, the government wants the company to meddle more. TikTok is battling a ban in Vietnam, where the government is upset at the volume of unruly content.

Is GA4 banned in EU

Google Analytics is illegal say European DPAs. Max Schrems and the Noyb team have filed 101 complaints throughout Europe concerning sites using Google Analytics and Facebook Connect. Austrian DPA was the first to decide that Google Analytics is illegal in January 2022.

Is GA4 legal in Europe

As of end of 2022, GA4 isn't fully GDPR compliant.

Despite adding all the above-mentioned privacy-orientated features, GA4 still has not reached a consensus with European regulators. After the invalidation of the Privacy Shield framework in 2020, Google is yet to regulate EU-US data protection.