Why is Google switching to GA4?

Why is Google moving to GA4

The creation of GA4 is Google's shift to a “privacy-first” approach to cross-channel data tracking. The goal is to focus on the user and their journey. With GA4, marketers will be able to track users across your website, software, and app.

What happens if I don’t switch to GA4

Google will officially sunset Universal Analytics on July 1, 2023. This means if you use Google Analytics and haven't switched over to GA4 by that time, you will no longer receive any website data and could lose access to your historical data for good.

Is GA4 replacing Google Analytics

360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.

Why GA4 is better than GA

In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3.

What is the disadvantage of GA4

Limited Metrics and Reports

One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.

Why is GA4 so complicated

GA4 has an entirely different data model as compared to UA. Instead of being based on sessions and pageviews like in Universal Analytics, the GA4 measurement model is based exclusively on events. Since the data is collected and processed differently, some once-familiar metrics are now gone.

Can I switch back from GA4

Downgrade from Google Analytics 4: Final words

If you created a GA4 property some time ago and now you want to migrate to Universal Analytics, you will have to create a new property from scratch. GA4 and UA are completely different tools with different data schema, features, etc.

Why is Google getting rid of analytics

It was only in 2018 that Google announced the roll-out of mobile first indexing. Apart from the 360 version, Google Analytics is not generating revenue. Business priorities clearly decided the timeline of the end and renaissance of GA. First, the world was ready for mobile.

Is GA4 banned in Europe

In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.

What are disadvantages of GA4

Some of its limitations include:Sampled data.Whole-view of users.Removal of attribution models.Data collection limits.GA4 isn't fully GDPR compliant.No dedicated support.

How do I turn off GA4

How to opt outIn Google Analytics, click Admin.Make sure you are in the correct account and Universal Analytics property.In the Property column, click GA4 Setup Assistant.At the bottom of the page, turn off the Automatically set up a basic Google Analytics 4 property toggle.

Why are countries banning Google Analytics

Google Analytics is illegal because the CLOUD Act allows US authorities to demand personal data from Google, Facebook, Amazon and other US providers, even when they're operating (or hosting that data) in another jurisdiction such as the EU.

Which countries banning Google Analytics

A clutch of European countries have banned the use of Google Analytics. Italy just joined Holland, France and Austria in legislating that Google Analytics falls foul of data privacy laws, specifically GDPR.

How do I remove GA4 from Analytics

Delete a data stream (Google Analytics 4 properties)In the Property column, use the dropdown selector to select the property you want to delete.In the Property column, click Data Streams.Click the row for the data stream.In the upper right, click. > Delete stream.

Is Google Analytics 4 banned in Europe

Austrian DPA was the first to decide that Google Analytics is illegal in January 2022. Similar decisions have since dropped in other EU member states including France, Italy, Denmark, Finland, Norway and Sweden.

Why does China not allow Google

Then, when an alleged state-sponsored attack on Google servers attempted to hack the accounts of some Chinese dissidents, Google decided to end its mainland China operations entirely. In 2010, Google shut down Google.cn and instead redirected all mainland traffic to Google.com.hk, its Hong Kong search portal.

Is ga4 banned in EU

Google Analytics is illegal say European DPAs. Max Schrems and the Noyb team have filed 101 complaints throughout Europe concerning sites using Google Analytics and Facebook Connect. Austrian DPA was the first to decide that Google Analytics is illegal in January 2022.

Why is GA4 data different from Google Analytics

Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.

How do I use universal Analytics instead of GA4

How do you convert Google Analytics 4 to Universal AnalyticsBegin by going to 'Admin.Then choose 'Create Property' in the property section.Enter your 'Property name' then click 'Show Advanced Options.Choose the Universal Analytics Property instead.

Is Google Analytics 3 illegal

Google Analytics transfers the data to US servers and US surveillance laws require US providers like Google or Facebook to provide personal details to US authorities, as required by US law. This violates GDPR and hence is considered illegal by the laws of several countries.

Does China block Google Analytics

While Google Analytics can pick up data from people that visit your website without a problem, the website analytics.google.com is blocked in China. This means that any of your China-based staff will need to use a VPN to access it.

Is VPN banned in China

Officially, the Chinese government has banned the use of VPNs not approved by the government: VPNs must provide the government backdoor access to be approved, which renders them unsecure. However, this law applies to companies and corporations rather than individuals.

Is TikTok banned in China

But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China. In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin.

Is GA4 legal in France

France: “The EU-US data transfer to Google Analytics is illegal” Update February 10th 2022: The French Data Protection Authority CNIL has now ruled the same as the Austrian DPA. The EU-US data transfer to Google Analytics is illegal.

Why is GA4 better than universal analytics

Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.