Why switch to GA4 now
Improved data model
GA4 uses 'event-based tracking', which means that instead of relying on pageviews, it tracks user interactions—or events—as they happen. This gives GA4 much more flexibility and accuracy when tracking user behavior.
Is it worth upgrading to GA4
GA4 makes it easier to follow a visitor's journey without having to implement Google Tag Manager. So, while the data model is changing, GA4 makes cross-device tracking easy and the data points are more precise.
What happens if I don’t upgrade to GA4
By not upgrading to GA4, you'll miss out on the platform's real-time reporting feature, which allows you to see up-to-the-minute data on user behavior and site performance. This could make it harder for you to react quickly to changes and optimize your site accordingly.
What are the advantages of switching to GA4 from old Google Analytics versions
What are the advantages of switching to GA4 from old Google Analytics versions (check all that apply)Free advanced attribution modeling.Requires less bandwidth to track users.Mobile app data collection is built into the product.Free BigQuery integration.
Why is GA4 better than universal Analytics
Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
Will GA4 replace Google Analytics
360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
What is the disadvantage of GA4
Limited Metrics and Reports
One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.
Why is GA4 better than universal analytics
Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
What are the benefits of GA4 over GA
In GA4, you can easily modify any event or create a new event based on the occurrence of other events and parameters. This is something that is not possible with GA. This is not the case with GA4 which provides a much more flexible event tracking setup.
What is the advantage of GA4 over UA
One major improvement in GA4 is its revised event tracking functionality, in which all user interactions are recorded as events — in contrast to UA, which tended to focus on tracking page visits.
Why should I use GA4
GA4 makes cross-domain tracking setup much easier. GA4 provides access to far more custom dimensions and custom metrics. GA4 provides predictive analytics capabilities. GA4 provides superior funnel creation and analysis capabilities.
Why is GA4 replacing universal analytics
Google Analytics 4 doesn't just offer more of what Universal Analytics offers. It's built differently to align with current and future needs for reporting and privacy. Here are some of the differences and benefits. Event-based: Universal Analytics is session-based, while GA4 is event–based.
Is GA4 banned in Europe
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4.
When should I switch to GA4
Make the Switch to Google Analytics 4 by July 2023
It's going to be on July 1, 2023. After that, all websites have to migrate over to Google Analytics 4 (GA4). Note: You can still access any previously processed data on Universal Analytics until July 1, 2024.
What is better about GA4
GA4 offers several new features that include mobile app tracking, event-based tracking, better integration with Google products, a customizable interface, cookie-less tracking, and machine learning capabilities.
Why is GA4 better than UA
You see, while Universal Analytics measures sessions and pageviews, GA4 measures events and parameters. Anything that UA tracks can also be tracked in GA4; they just need to be translated into events. SEO – unlock more SEO traffic.
Should I use GA4 or universal analytics
Whereas Universal collects data at the property level with a tracking ID, GA4 collects data at the stream level via a unique data stream ID. Each GA4 property can have up to 50 data streams and a limit of 30 app data streams.
Should I use GA4 or UA
You should migrate to GA4 as soon as possible. That's because you can run parallel tracking on both GA4 and UA until July 2023 and ensure your new analytics platform is working as expected while both are still active.
Why is Google switching from Universal Analytics to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
Why is Google getting rid of Universal Analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can measure data across websites and apps.
Is Google Analytics 4 better than Universal Analytics
The biggest thing not included in GA4 is data limits. Universal Analytics properties are only able to process 10 million hits, 500 hits for each session, and 200,000 hits per user per day. But there are no data limits on GA4.
Why is Google switching from Universal analytics to GA4
Privacy has been a big concern for consumers over the last few years and users' awareness of their privacy online has been increasing. The result of this has been changes in the law like GDPR in Europe and ITP. As we move into a cookieless world, Google has created GA4 with privacy front-of-mind.
What is the advantage of GA4 over universal analytics
In Universal Analytics, the metrics were sessions and page views. However, now GA4's unit of measurement is Events, allowing you to measure interactions that aren't from web pages much more effectively. GA4 offers many more tools to edit and correct them without adjusting the implementation code.
Why is Google deprecating Universal analytics
In an announcement, Google states: “We're focusing our efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we'll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024.”
What is the main difference between GA and GA4
What can be confusing is that in Universal Analytics (and all previous version of GA) an event has a category, action and label and is its own hit type. In GA4 there is no category, action, or label. Every hit is an event and events can (but do not have to) contain parameters.
